Why Digital Marketing is Important for Businesses?

Why Digital Marketing is Important for Businesses?

Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and brought a new face in front of the industry.

Our desire for change and creating ways to make it possible have led a lot of things into a different path. Although not all traditional marketing strategies are gone, the current techniques implemented by marketing professionals are far more popular than what we used to know.

The internet has brought a whole new market. Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future.
Digital marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, your goal as a business owner is to increase your profit.

If you want to see improvements in your business or increase your sales, you have to get your hands on digital marketing.

Different Types of Digital Marketing

  • PPC or Pay-per-click: It’s a marketing strategy that will draw paid traffic to your business website. The advertiser will pay the publisher every time their ad has been clicked.
  • Social Media: It involves platforms like Facebook, Instagram, and more. These platforms are used by businesses to promote their brand by creating valuable content. It’s also where business owners can communicate with their customers.
  • SEO: This is a marketing strategy that requires businesses to focus on increasing their website’s ranking to increase their traffic. The higher your website ranks on Google’s SERP, the more chances it is to grow your brand.
  • Content Marketing: It’s a strategy that allows businesses to bring their customers valuable content instead of pitching them sales about their product. Content marketing focuses on value and creating content that will attract customers.
  • Video Marketing: Video is the most popular media distributed online. It’s effective marketing content that will bring more customers to your business. You can use video marketing in many ways. You can use it to promote your brand or a product, show behind the scenes of your business, and share stories, and testimonials.
  • Email Marketing: It’s one of the oldest forms of digital marketing that has one of the highest ROI. It involves sending out personalized emails to a target audience or previous customers.

Why Digital Marketing is Important for your Business

There are 4.3 billion internet users in 2019. The number increased to about 9% from January 2018. Looking at it will give you the idea that there are more people to reach out to when you practice digital marketing.

Your business needs exposure to find customers, and the online market is the best way to make it happen.

When people hear about your business, they want to learn more about it. They want to check your presence online to know if you do exist.

If people can’t find anything about you online, chances are you’ll lose them as a customer.

Digital marketing is more affordable than traditional marketing. If you are a business that has limited resources, spending money to advertise traditionally is not enough. Even the need to print flyers for your business is expensive and time-consuming.

But with digital marketing, your small business can start the process immediately. You only need to conduct some studies and then try any of the types of digital marketing mentioned above.

Many businesses claim that doing advertisements online, whether it is paid or free, has a better return on investment. It’s possible to have a higher conversion rate or return on investment because most of your customers can be seen online. If you are able to know who your target audiences are, you can lay out a strategy that you need to turn your leads into customers.

Your competitors are doing it. They are also establishing themselves online and bringing more traffic to their site. You can check what your competitors are doing and take note of it. You can use what you know to create a better strategy to drive more customers to your website than your competitors.

There are digital marketing tools available online that marketing professionals use for their online marketing platforms. Some of these tools will help businesses spy on their competition. You’ll get to know all the strategies they are implementing on their brand.

This time another reason you have to incorporate digital marketing is that you need to build relationships with your customers.

One vital aspect of digital marketing is customer service. It means that marketing experts build relationships with customers by reaching out to answer their queries, solve issues they encounter about a product, and turn them into repeat customers.

When you build a good relationship with your audience, it can boost your business.

There are billions of people using their mobile phones to do research or scroll through social media. When using digital marketing, you can reach out to these people. You can promote your business in ways that mobile phone users are the target.

Digital marketing will give your business a chance to establish a rapport. It allows you to show your customers what your business is made of and how you can help them with their needs.

Unlike traditional marketing, digital marketing has a higher return on investment and a higher conversion rate, which means it has a higher revenue.
What’s even good to know is that you spend less when using digital marketing to promote your brand.

As you can see, digital marketing is crucial in the survival of today’s businesses. You need to expose your brand to a bigger audience if you want your business to grow. Digital marketing may sound scary at first, but if you take the time to learn about it, you’ll see that your company has a lot of potentials to expand because of it.

Content Writing: Why It’s More Important Now Than Ever Before

Content Writing: Why It’s More Important Now Than Ever Before

In a world of fancy user interfaces and immersive experiences, evocative content is the key to fostering and nurturing an audience. From video scripts to email newsletters, consumer demand for content continues to skyrocket.

Companies that ignore these needs are bound to fall behind. Offering exceptional products and services is only the first step. The second, arguably even more important step is to promote these products and services with the right messaging—at the right time and through the right medium.

However, content writing reaches far beyond mere words. It’s a holistic process that involves every aspect of a business.

Furthermore, content writing is an ever-changing space. While quality always remains at its core, the ins and outs of what makes content writing an effective marketing strategy evolve, just like the digital space it calls home. For that reason, it’s important for companies to diligently monitor and adapt these changes, to leverage the best results possible.

In this article, you’ll find what makes content writing among the most important marketing strategies for businesses now and moving into the future.


Optimizing for Search Engines Remains Critical

In the modern era of flashy TikTok dances and colorful Instagram reels, it’s all too easy to get swept up in in-your-face trends. We’ll be the first to admit: that they’re fun. A flick of the wrist in exchange for some timely dopamine? Please, we’re human, too!

That being said, you shouldn’t neglect the more practical side of content writing and marketing. Some say search engine optimization (SEO) is dead in the water. But, this couldn’t be further from the truth—SEO is more alive today than ever. However, the way marketers approach their SEO efforts today is very different from how they used to.

But in what way has it changed, and how do these changes relate to content marketing?

First, you can’t configure a good SEO strategy without a good content writing strategy. Content writing is the vessel in which you deliver your SEO strategy to your audience. They work in tandem and rely on each other every step of the way.

Competitive Environment

Our online consumption habits have skyrocketed, resulting in companies fighting for visibility like never before.

In such a competitive environment, SEO provides businesses with an edge over the competition by improving their visibility. It helps your company rank higher on search engines, like Google. This means that your business will be among the first sites a potential visitor sees on their screen. Talking about boosting revenue without strategizing how to drive web traffic is like skydiving without a parachute. Pointless and costly.

SEO Now vs. SEO Before

SEO is an old strategy that has yielded great success even though huge societal shifts, thanks to the progressive adaptation of businesses. For example, when Google’s algorithm changed, so did the way it ranks websites. A few marketers used to abuse this system with practices like keyword stuffing. This practice would allow senseless content to rank well, because of how SEO was governed.

Fortunately for companies committed to producing high-quality content, this has changed profoundly.

Long-tail keywords are still quite effective and should be part of your content writing strategy. However, what makes or breaks content nowadays is its value, and that is decided by your audience. Keyword research is still the backbone of any content marketing strategy, as it’s essential to effectively utilize keywords to compete in the oversaturated digital space.

Additionally, local searches have become more popular as people prioritize convenience in their on-the-go lives. This has led businesses to geo-fence their content, appealing to their local communities and effectively reducing their competition.

But, How Long Does SEO Take to Work?

Your SEO and content marketing strategy are not a one-and-done process.

You’re not trying to go viral and have the curtains close in the sixteenth minute. You’re trying to build a business, a brand with a loyal customer base that trusts you to provide solutions to their problems. Whether your business is big or small, the truth is that finding success with SEO takes consistency and time.

Benefits are also dependent on your goals and trickle down into other areas of your company, like increased social proof and authority. We know waiting isn’t fun. But, if you can manage to patiently put in the work, your business will thank you tenfold.

Engaging With Your Audience is More Important Than Ever

Beyond rankings, links, and SEO, your content marketing strategy is a brand awareness tool. It allows you to harness the benefits of growing an audience and becoming visible. When content resonates with potential consumers, they’re more likely to return for the next update, tell others about it, and trust your brand.

People rather lend their trust to companies that bolster a strong online influence. This entails engaging with their customers regularly, by providing written content related to their products or services. In contrast, a company that rarely posts content doesn’t invite trust. It translates to a lack of communication skills, something no one finds attractive—in people or brands.

Content that strengthens the ties between your business and your audience builds authority.

Here are other benefits of a great content writing strategy:

  • Increased traffic
  • Higher trust
  • More brand awareness
  • Connecting with a broader audience
  • Increased engagement in all platforms
  • More conversions

What Is Social Proof?

People unconsciously look to others for guidance before doing things themselves. That’s why high-profile companies and celebrity endorsements are sought after.

However, social proof isn’t limited to endorsements. Popularity also drives action. When many react positively to something, you’re more likely to mirror that reaction. That’s why you’re more likely to share a viral post than one with only a handful of views.

How to Leverage Social Proof?

Resources for seniors aren’t as readily available as you may think. This is why social proofing is critical. It influences customers’ perceptions of your business. It encapsulates logos, slogans, design, and the type of experience you want your audience to have when they think about your company.

Building Authority Through Content Writing

First of all, it’s important to answer the million-dollar question, what is content writing?

Content writing is one of the best ways to capture the interest of current and potential consumers. Whether the medium is articles, podcasts, guides, or videos, the product and the information surrounding it is an expertise. These resources possess invaluable insights for customers to benefit.

Leveraging all of content writing’s benefits allows your brand to become authoritative. Being a leading voice in your industry means audiences will gravitate towards your brand, and turn to your products and services first in times of need.

Being Authoritative is All About Trust

To build that trust, you have to meet the demands of your audience. Content marketing opens the lines of communication that allow you to tell your audience why they should trust you.

Provide them with answers to their potential questions through accessible digital content.

The keys here are also consistency and dedication. You shouldn’t write one blog post every two months and hope that you continuously grow an audience. It takes time and effort. Again, a lack of communication is a red flag. People like to come back often to consume content, and you need to have it readily available for them.

It’s also vital to experiment with different types of content writing.

Occupying Different Online Spaces

The more online spaces you occupy, the easier it is to reach your audience. However, you need a strategy for everything. To occupy a space without a game plan is, again, pointless and costly.

Businesses across sectors have been deeply affected by the state of the world, and the corresponding restrictions limit access to essential services/products. Given the rise of the internet, it’s crucial to concentrate on target audience engagement with a multi-platform approach. As we spend more time staring into our devices, valuable insights and content may be more critical than ever.

Every audience member is unique; they enjoy different types of content. It’s best to offer an array of informational mediums to maximize your online presence.

Make sure you vary your written content between:

  • Blogs
  • Infographics
  • Case Studies
  • eBooks.
  • Newsletters
  • Emails

Content Writing Improves Customer Retention—Despite Mounting Competition

It’s no secret that acquiring new customers is harder—and more expensive—than turning an existing one into a loyal, lifelong one. However, doing so requires you to understand your customers and connect with them authentically.

Knowing your customers allows you to exceed their content needs. Granted, this is easier said than done. To ensure your content aligns with your audience, make sure to follow these steps:

  • Mobile-first. There are many things you can do to optimize your website, but the most important is to optimize it for mobile use. Most online shopping today is done through our phones. You need to make the experience efficient and user-friendly. Failing to do so will cost you in terms of the customer experience and the bottom line! Don’t!
  • Rethink the Structure. The key to this is having a good structure that relies on hierarchy. Focus on keeping popular categories at the top, and then using them to pave a path for subcategories.
  • Do your keyword research. Use a keyword explorer to research your competition. Check which keywords they are targeting and which ones yield the best results. Then, apply your research by optimizing your titles, URLs, and images. If you’re struggling to find a tool to conduct research, Google’s Keyword Planner is a great program to begin exploring.

The Benefits of Content Writing

Companies with excellent content writing will experience many hard and soft benefits. The first one is an increase in sales. The second set of benefits can manifest in different ways, such as

  • Brand visibility
  • Growing a bigger and more engaged audience
  • Accumulating more relevant data
  • Elevating the business’s reputation
  • Gaining more authority in their field

It’s the intent and type of content that determines these benefits. For example, creative copywriting is better at engaging audiences than its counterpart, product copywriting.

How to Write Good Content

Convincing people to do something is difficult, and for that reason, content writing has to be surgical. Think of it as an old-fashioned salesman with pearly whites and a sleek suit, fully committed to the part to find the right person to sell to.

That’s what makes content writers such an essential part of a company. Of course, it’s always better to outsource to an external team of professionals than to rely on someone inexperienced.

However, if you don’t have access to a professional writer to develop your business messaging, here are some tips to get you started:

  • Understand your audience. Your copy should be a reflection of what your customer profile is.
  • Research. Knowledge is key to composing great copy. It’s crucial to look at what other companies have done to gather inspiration.
  • Try and try again. Like most things in business, copywriting isn’t a one-and-done deal. Keep going, and make it as routine as counting inventory.

Inbound Leads are More Cost-Effective

Our current world presents both challenges and opportunities for companies, especially since internet usage has reached unprecedented global highs. This affects both B2B and B2C marketers, so it’s time to evaluate and implement strategies to make sure your content reaches the right audience.

So, what is the best approach to get valuable leads today? Here are some great tips to help you strategize your campaign to meet the world where it is.

Rethink Your Campaign

Just as the times are changing, so should your content writing strategy. Given the rise of internet use, it’s important to concentrate on target audience engagement with a multi-platform approach. Different generations use different platforms. Decide who you are trying to reach and act accordingly. Also, as a whole, we are more conscientious than ever. Rethink your campaign and the message behind it. What message is your company trying to get across? Do you really truly believe in it? Will it be received well by your target audience? Humans are wildly perceptive animals. Authenticity over everything!

Content Distribution

Releasing content is a great way to test the waters. Not all content ranks equally, so it’s important to understand which platforms have more relevant traffic and which type of content ranks better in them. The customer’s journey is complex, simplify it for them by providing access to you on their terms, rather than your own.

Reassessing your Social Media strategy

The role of written content in lead generation has become increasingly important, as well as the need to evaluate your approach to social media. The impact of your social media presence will greatly rely on your industry.

Monitor Trends and Gather Customer Data

It’s essential to monitor media outlets and social media to be on top of behavioral trends. Leading the conversation regarding a specific situation or sentiment is essential for your audience to feel more connected to you. We take note of companies who stay silent in times of social distress. Being at the forefront of public discourse—again, authentically—builds greater trust and further works to pique the interest of potential customers.

It’s also important to consider how you’re collecting customer data, as this presents a way to generate engagement. For example, offering your leads access to exclusive content in exchange for their email addresses is an efficient way to create a valuable lead pool. It’s also a good tactic to segment your customers as not everyone thinks the same, and this way, you can further personalize the message you want to deliver and the content they receive.

The Value of Human Interaction

Addressing your audience in a more personal manner goes a long way. If you have a small but valuable pool of leads, consider establishing more personal relationships with them. Acquiring leads through content is a constant, dynamic process. The results you get are heavily impacted by the way you distribute said content. Although the 2020s have certainly shaken industries and audiences, it’s the perfect time to build upon the trust frameworks that connect you to your leads.

Final Thoughts on Content Writing

Relevant, actionable content writing is among the greatest, most rewarding business practices you can implement. The way you reach your audience and how you develop your company-client relationships will determine the visibility and success of your business, both online and in the physical world.

Finding the right words to communicate isn’t easy. Determining the best way to deliver a message requires expertise. Being an innovative problem solver is at the core of every great content writer. You’re busy running your business, your employees are busy with customers. Where does that leave your content marketing strategy? If you’re smart, with us.

FAQs on Article Writing

Can I write a good article?

If you know all the information about the topic you are going to write about, have a good hand with the language, a knack to keep it simple and interesting throughout, you can write a good article.

What is the format of an article?

The article should have a title/heading and a description that states what the article is about. The body of the article can be split into 3 to 5 paragraphs according to the volume of content with respect to the topic you are discussing. You can have subheadings and use bullet points wherever possible. Make sure your introduction makes people want to read the whole article and your conclusion leaves them satisfied.

How many paragraphs should there be in an article?

An article should have a minimum of 3 to 4 paragraphs. The writer is, however, given the choice to present the content in more than four paragraphs, if it would be better for the article.

Why web design is important and what makes it good?

Why web design is important and what makes it good?

Why web design is important and what makes it good?

When creating a website for your business or perhaps redesigning your website, you might be asking yourself why web design is important and what makes it good. How do you determine this, and how can you ensure that you cover all the essential website design principles?

The truth is that website design and development is about more than just looking pretty. It’s one of the most critical factors contributing to whether the user has a good or poor experience while browsing your site, directly influencing the overall impression of your brand.

We discuss why you should invest in a good web design and how it will continue to serve you for years to come.


Why is Web Design Important?

We’re not exaggerating when we say that web design can make or break your business. Don’t believe us? We’ll let the stats do the talking. 75% of consumers say that they make snap judgements of a company’s credibility based on its website design.

If that on its own does not already convince you to consult an agency for professional website design, keep reading as we break down the many benefits of a good website and the downfalls of a bad one.

Importance of a Good Website for a Business

There are many benefits to having a sleek, beautiful, and easy-to-navigate website. Here are just a handful of the top benefits.

Key Benefits of Having a Great Website Design

  • Gives a Good First Impression
  • Helps You Rank on Search Engines like Google
  • Makes You Seem Credible and Approachable
  • Helps to Get Leads and Convert Sales
  • You Can Measure Up to Competitors
  • Gives You a Brand Personality

What Makes a Good Website?

A successful website has all the ingredients, which reflects in the rewards, whether that’s leads, sales, or page views. Whichever metric you want to focus on, getting the web design right will help you achieve the goal.

Good Website Design Principles

Online experiences are a window into your business so good website design is ultimately what gives your users the best experience possible with your brand but you can follow some common principles to ensure you start on the right track.

Here are the most important web design principles to pay attention to.

7 Important Website Design Principles 

Here are some of the elements that contribute to a good website design.

UI/UX and Website Layout Design 

Web page design and layout must not only look good, but they must also serve a purpose. 77% of agencies are of the opinion that a poor website user experience (UX) is a weakness for their clients. So even when they get the visual elements like colours and fonts right, they could be ruining all that hard work with a poor user experience!

You must, therefore, always go back to what the user will see and experience. What makes a great website is when they can easily navigate and get the information they are looking for. If it takes them too long or looks overwhelming, they will close the tab on your site.

Our attention spans are especially short nowadays, so ensure that the most important information is front and centre for all to see.

Responsive Mobile Website Design

Think about how often you view content on your phone. How many websites have you opened on your mobile? We’ve all landed on a website where we had to try and scroll or pinch to make the content legible. It’s an unnecessary headache!

Statistics suggest that 85% of adults believe that a website must look just as good on their mobile as on their desktop. What does this mean for your website design?

Well, you need to ensure that the display adjusts to the pixel width of the device you are viewing the website on – whether this is a desktop, smartphone, or iPad. Always check that your website is mobile responsive before you go live.

Quality Content: Copy, Imagery and Videos 

One of the biggest mistakes businesses make is using images that are too large on their website. And this results in a painfully slow-loading website and images that take forever to open. Research suggests that 39% of users will stop viewing your website if the images won’t load or are taking too long to load.

Even when you get the images right, you also want to consider adding video. Customers are ten times more likely to interact with a video than images, so why not take advantage of that?

Copy is another element of a website that people do not pay enough attention to. When you have poorly written, jargon-littered copy, it will not impress your customers. It will make them yawn! Make copy part of the design, with snappy headlines, subheadlines, and short paragraphs that are straight to the point. Remember that readers will skim, not read in detail, so ensure that something catches their attention.

Call to Actions (CTAs)

What is the purpose of your website really? Yes, you want to give a credible, good first impression, but you also want them to take action! And to do this, you have to remind them and make it easy for them to do so with Call to Actions or CTAs. These are the Read More, Download Now, Contact Us, etc., buttons that you see throughout a website.

SEO Traffic

A website that’s backed by a sound SEO strategy and has been structured to reflect this strategy, is enormously more like to bring in free, qualified traffic. You want your website to be found because it will give you the opportunity to connect with customers without needing to chase them.

A website can be designed with SEO principles built into the foundation and it will prevent the need to return at a later date to invest in unnecessary restructuring and upgrades.

Credibility like Social Proof

There is so much fake news and low-quality brands out there. And, as a result, it can be a real struggle to filter through all of these to get to the cream of the crop (you). Once your potential customer lands on your site, you want to give them that extra push with social proof such as case studies, testimonials, etc.

Brand Identity and Consistency 

It’s shocking how many businesses do not have a Brand Guide outlining their selected brand colours, fonts, etc. If you’re one of them, your website is an excellent place to start!

You need to ensure that what you have on your website is carried through on all other business channels, including social media. This brand consistency makes your business easily recognisable and contributes to its credibility. Get your Brand Guide and website done first, and everything else will follow naturally.


How Will Bad Website Design Harm My Business?

As a growth-driven web design agency, we’ve been designing high-performance websites for many years now. We’ve swooped in (that’s how we like to see it anyway) to save the day after clients have done so much damage to their credibility, experienced a loss in sales, low search engine results, negative reviews, and much, much more by having a poor web design or performance.

However, we believe that you can always turn it around and that it’s never too late to start fresh!

How to Choose a Web Design Agency 

When choosing a website design agency, you have to ensure that you don’t settle for anything other than the best.

There are various stages to the professional website design process. Therefore, the website design company you work with must understand all the intricacies of website design and development and web design and marketing.

Contact us today for all your website design services, and we’ll ensure your website is visually stunning and will help you reach your business goals.